John Gomes went from hawking religious goods to paving the way for the largest Western instrument retailer in post-colonial India. His Furtados India Pvt. Ltd. has been instrumental in advancing the music industry in India to a new level. For this case study, we’ve interviewed Gomes’s sons, past and present employees, retailers, partners, and musicians to provide an accurate and insightful account of how this intelligent fanatic built the business.
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