Case Study – Mary Kay Ash

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In this case study, we provide you with a History of Direct Selling, Mary Kay’s Back Story, Story of Mary Kay Cosmetics, and the strategies she put into place to inspire hundreds of thousands of women and revolutionize the direct selling business model.

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Description

In 1963 at age 45, Mary Kay Ash (May 12, 1918 – November 22, 2001), founded Mary Kay Cosmetics with a $5,000 investment from her son. She was inspired by empowering women to do great things, and by the mid 1980’s her company was the largest employer of women in the world. Mary Kay Ash came from humble beginnings, and she would gain her first direct selling experience twenty years prior to starting her own company. Great ideas are born out of frustration, not greed. Her previous sales experiences performing at a high level, but being mistreated and underpaid would provide the catalyst for her vision. In this case study, we provide you with a History of Direct Selling, Mary Kay’s Back Story, Story of Mary Kay Cosmetics, and the strategies she put into place to inspire hundreds of thousands of women and revolutionize the direct selling business model.

Sign up as a Member and get this Ebook for Free.

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